What a small business website actually needs
Visitors decide within a few seconds whether to contact you or leave. A website that converts answers three questions right away: what you do, where you do it, and how to reach you. The rest of the site should support those answers.
- A headline that says what you do and who you serve, in plain words
- Tap-to-call and booking buttons visible on every phone screen
- Service pages that match what people search for
- Reviews, photos, and proof that you're real and local
- Fast load times and clean code, which Google rewards
- Schema markup so search engines and AI assistants can cite your business correctly