Free tool
Can ChatGPT find your business?
Your customers are asking AI assistants who to hire. Score your website out of 100 and see exactly what stops ChatGPT, Claude, Perplexity and Google from reading and recommending it.
The check is free and needs no sign-up. We only read public pages, the same way an AI crawler does.
Method
What we check
The Holston AI Visibility Checker reads your website the way AI crawlers do and scores it out of 100. It checks whether robots.txt lets ChatGPT, Claude, Perplexity, Google and Bing in, whether your text is readable without JavaScript, whether you have business and FAQ structured data, llms.txt, a sitemap, HTTPS, a mobile viewport and a fast server response. Each failed check comes with a plain-English fix.
AI crawler access
30 pts
Whether robots.txt lets AI assistants (ChatGPT, Claude, Perplexity), AI model crawlers, and Google and Bing read the site. Firewalls and default CDN settings often block them without the owner knowing.
Readable content
20 pts
Whether the homepage loads, is indexable, and has real text in the HTML. Most AI crawlers do not run JavaScript, so sites built on client-only frameworks or some page builders look empty to them.
Structured data
20 pts
Organization or LocalBusiness schema that states your name, location and contact details, FAQ markup assistants can quote, and Open Graph tags for link previews.
AI discovery files
15 pts
An llms.txt summary written for AI assistants, and an XML sitemap so crawlers find every page.
Technical basics
15 pts
HTTPS, a good page title and description, a mobile viewport, and server response time.
Questions
About AI visibility
What is AI visibility?
AI visibility is how easily AI assistants such as ChatGPT, Claude, Perplexity and Google's AI Overviews can find, read and cite your website when someone asks a question. It depends on crawler access, readable content and structured data, as well as traditional search rankings.
Is the AI Visibility Checker free?
Yes. It is free, needs no sign-up, and you can check any public website, including competitors. It is limited to a few checks per minute per visitor.
Why does my site score low when it ranks on Google?
Google runs JavaScript and has crawled the web for decades. AI assistants are newer and work differently. Many do not run JavaScript, many are blocked by default CDN or firewall settings, and they rely on structured data and llms.txt to describe a business accurately.
How do I fix my score?
Each failed check includes a fix. Many are small changes to robots.txt, structured data or llms.txt. Holston AI's SEO + AEO plans cover AI crawler optimization, llms.txt, structured data and visibility tracking, and a new website (starting at $299) fixes a site that AI crawlers cannot read. Get an instant quote at holstonai.com/quote.
Can I run it from ChatGPT or Claude?
Yes. Add the Holston AI MCP server (https://holstonai.com/mcp) as a connector and ask your assistant to audit any website's AI visibility, or compare yours with a competitor's.
Want us to fix it for you?
Monthly SEO + AEO plans, or a fast, AI-readable website starting at $299. Get your price in seconds.