SEO services are often hard to evaluate. One company may charge a few hundred dollars a month and send an automated report, while another charges several thousand and sends a long presentation. Often, neither explains exactly what work is done each month.
We list exactly what each plan includes, so you can compare providers fairly.
Local Essentials: Google Business Profile management, on-page SEO fixes, schema and structured data, local citations, and a monthly ranking snapshot. Designed for service businesses that rely on local search.
Growth: everything in Essentials, plus two SEO articles a month, answer-engine pages built for AI search, llms.txt and AI crawler optimization, and visibility tracking in ChatGPT and Perplexity.
Authority: everything in Growth, plus four articles a month, link building and digital PR, competitor tracking, and a monthly strategy call and report.
SEO is worth it when the provider does real work aimed at the searches your customers make. The results build over time. A page that ranks this year can keep bringing in leads next year, without paying for each click.
SEO is not worth it when you cannot see what you are paying for. Ask any provider what they will deliver each month, how they will measure results, and whether they cover AI search. If they cannot give specific answers, consider another provider.
More customers now ask ChatGPT, Perplexity, and Google's AI Overviews for answers instead of reading through search results. These tools cite sources that give direct, well-organized answers and clear business information. Our Growth and Authority plans provide this through answer-first pages, schema markup, and an llms.txt file that tells AI systems about your business.
Your options
| Factor | Holston AI | Do it yourself | Cheap SEO package | Big marketing agency |
|---|---|---|---|---|
| Monthly price | Fixed monthly price, instant online quote | Free, but takes many hours | Low, with unclear deliverables | Often thousands per month |
| AI search (ChatGPT, Perplexity, AI Overviews) | Included: AEO pages, schema, and llms.txt | Hard to know where to start | Usually not included | Often sold as an add-on |
| Technical fixes | Done by an experienced web engineer | Trial and error | Rarely addressed | Passed to a separate developer team |
| Reporting | Rankings and AI visibility, in plain English | Whatever you track yourself | Automated reports | Long presentations |
| Contract | 12 months, with terms in writing | None | Often unclear | Long, often with setup fees |
Our commitments
Our instant quote shows your price before you talk to anyone, and the written fixed-price quote matches it.
The code, domain, hosting accounts, and passwords belong to you from the first day. You can leave at any time and take it all with you.
Websites go live in 3 to 20 business days. Apps and AI agents launch in 2 to 4 weeks, with a working demo every week.
Your project is built by our development team, whose engineers each have 15 to 30 years of experience. They work with internal AI tools and agents we built ourselves, which handle routine work so you get senior-level quality, delivered faster.
Questions
Holston AI plans are fixed monthly prices on 12-month terms, shown instantly in our online quote. Pricing elsewhere ranges from very cheap automated packages to agency retainers in the thousands.
Technical and Google Business Profile fixes can move local rankings within weeks. Content and authority work typically builds over several months, which is why plans run 12 months.
Yes, when the work targets the searches your customers make and the deliverables are specific. Rankings build over time, while paid ads stop working as soon as you stop paying.
Yes. Every plan includes schema markup, and Growth and Authority add AEO answer pages, llms.txt, and tracking of how often AI assistants mention your business.
Related services
Use our instant quote to see your price. We confirm it in a written fixed-price scope before any work begins.