How local SEO works
Google ranks local results using three factors. Relevance is whether you offer what was searched. Distance is how close you are to the person searching. Prominence is whether reviews, links, and mentions show that your business is trusted. You cannot change your location, but you can improve relevance and prominence.
- Google Business Profile: complete, accurate, categorized, and active
- Reviews: new reviews on a regular basis, with responses
- Citations: consistent name, address, and phone across directories
- Location and service pages that match how people search
- LocalBusiness schema so search engines and AI read your details correctly