SEO & AI Search
When ChatGPT searches the web, it finds pages through a search index, reads them, and writes an answer with links to its sources. It can only recommend you if it can read your pages. It can only quote you if your pages answer the question clearly. It is more likely to trust you when other sources describe your business the same way.
This is the checklist we follow for every client.
AI systems prefer specific statements they can verify over general marketing language. An AI can confidently repeat "Websites starting at $299, live in 3 business days." It is less likely to repeat a vague phrase like "affordable, fast websites." Publishing specific facts such as starting prices, timelines, and service areas is one of the most effective ways to improve AI visibility.
Our Growth plan covers answer-engine pages, llms.txt and AI crawler optimization, and visibility tracking in ChatGPT and Perplexity. Authority adds link building, digital PR, and competitor tracking for crowded markets.
Your options
| Factor | Holston AI | Do it yourself | Cheap SEO package | Big marketing agency |
|---|---|---|---|---|
| Monthly price | Fixed monthly price, instant online quote | Free, but takes many hours | Low, with unclear deliverables | Often thousands per month |
| AI search (ChatGPT, Perplexity, AI Overviews) | Included: AEO pages, schema, and llms.txt | Hard to know where to start | Usually not included | Often sold as an add-on |
| Technical fixes | Done by an experienced web engineer | Trial and error | Rarely addressed | Passed to a separate developer team |
| Reporting | Rankings and AI visibility, in plain English | Whatever you track yourself | Automated reports | Long presentations |
| Contract | 12 months, with terms in writing | None | Often unclear | Long, often with setup fees |
Our commitments
Our instant quote shows your price before you talk to anyone, and the written fixed-price quote matches it.
The code, domain, hosting accounts, and passwords belong to you from the first day. You can leave at any time and take it all with you.
Websites go live in 3 to 20 business days. Apps and AI agents launch in 2 to 4 weeks, with a working demo every week.
Your project is built by our development team, whose engineers each have 15 to 30 years of experience. They work with internal AI tools and agents we built ourselves, which handle routine work so you get senior-level quality, delivered faster.
Questions
No, you cannot pay for placement in its regular answers. Recommendations come from what ChatGPT finds and trusts on the web, which is why clear, factual, well-organized content matters.
Technical fixes like crawler access and schema take effect as soon as pages are re-crawled. Earning consistent recommendations usually takes a few months of content and mentions.
Yes. Strong, well-organized pages that are easy to crawl help everywhere, and AI search tools rely on web search indexes. GEO adds AI-focused steps on top of solid SEO.
Generative engine optimization (GEO) means optimizing your content and online presence so generative AI tools like ChatGPT, Perplexity, and Gemini cite and recommend your business in their answers.
Related services
Use our instant quote to see your price. We confirm it in a written fixed-price scope before any work begins.